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 Our Services:
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Strategic/Tactical Planning |
There is no shortage of medical education companies available to conduct all types of programs. But, the "commodity" approach to medical education can leave your target audience with a fragmented and potentially confusing set of messages. Worse, it can leave your budget strained and weakened through inefficiencies and a lack of synergy.
At Cadent Medical Communications, we pride ourselves in the ability to help you develop a comprehensive and cohesive medical education strategy. One that delivers consistent messages and leverages each dollar to get the most out of your budget.
Market Conditioning
Whether you are two or more years before launch, preparing for a new indication or simply have new data to share, you need to make sure that the market is adequately prepared-in advance. The slope of the forecast curve is established in the first few months and the success during that time is driven by what you did in the months and years before. You don't get a second chance.
Cadent Medical Communications can help you craft a market conditioning strategy that:
- Analyzes the current/future market dynamics
- Identifies/develops key opinion leaders
- Helps focus the development of key messages
- Builds advocacy
- Establishes a timeline with important milestones
- Produces a comprehensive, synergistic tactical plan that leverages and maximizes the budget
Key Opinion Leader Development
You know how important key opinion leaders (KOLs) are. You probably spend considerable time and money working to develop, improve and retain relationships with the KOLs that are important to you. But, are you sure that your efforts are yielding the best results? Do you have a strategic plan in place to ensure that those relationships are strengthened to withstand inevitable personnel changes on your team?
Cadent Medical Communications understands how critical key opinion leader and advocacy development is to commercializing a product. We work closely with clients to help them:
- Identify important KOLs in therapeutic areas new to the client
- Strengthen existing KOL relationships
- Develop true KOL advocacy and support for their products-beyond the traditional willingness to participate in programs, ad boards, etc.
- Leverage their budgets
Publications
Regardless of therapeutic specialty, creating and communicating important clinical trial data is the cornerstone of the pharmaceutical commercialization process. Having a thoughtful, prospective publication plan is the key to making that commercialization process a success. It is the road map that can help guide you, focus your resources and support the life-cycle for your brand.
Cadent Medical Communications has the scientific knowledge and commercialization insight to help you develop a comprehensive publication plan. We work with you to understand your clinical development program including:
- Relevant Phase II information
- Phase III data (or proposed trials)
- Planned Phase IV trials
- Investigator sponsored trials
- Cooperative group strategies/plans
We can also work with you on an ongoing basis to monitor the clinical landscape and update your plan to reflect the most current scientific activities.
War Games
Nothing helps you better prepare to beat the competition than spending some time being the competition. War games are a productive and efficient way for your team to:
- Identify key strengths of your competitors
- Highlight critical vulnerabilities of your brand
- Test and validate your current strategies against competitive pressures
- Develop a solid commercialization strategy
The best war games encompass all aspects of commercialization including clinical development, marketing, and sales. Additionally, these exercises help in nearly every stage of life cycle management.
Cadent Medical Communications has designed and facilitated cross-functional war
games for both US-based and Global product teams.
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